News

Northern Beaches Safest Driver Announced

Source: Northern Beaches Council
Archived 14 Jan 2019 - Posted: 16 Nov 2018
UbiCar winner 1st place Cerian Brondum
Amazing results have been uncovered from Ubicar and Council's partnership including a notorious stretch of road where motorists are most distracted by their phones.

Around 800 motorists competed to be the safest driver on the Northern Beaches during October using the free UbiCar app.

UbiCar Co-Founder Carolyn Batterton said most people were guilty of phone distraction despite saying they wouldn’t be.

“Only twenty-two percent of competitors felt they used their phone while driving yet in reality two thirds of drivers did.

“Warringah Road heading east from Alfred Street to Pittwater Road in Dee Why recorded the highest number of motorists distracted by their phones while driving.

“Phone distraction improved over the course of the competition with 67 percent of entrants using their phone while driving in week one dropping to 60 percent by the end of the month.

“Shockingly school drop off and pick up is peak time for drivers to be distracted by their phones while driving compared to any other part of the day.

“Many people don’t realise how often they check their phones while driving and when the UbiCar app points it out they are more aware and mindful not to reach for the phone when stopped at lights or in slow traffic,” she said.

The free UbiCar app uses patented telematics technology to automatically measure phone distraction, speeding, acceleration, braking and cornering after it’s downloaded onto your smartphone.

Telematics technology is used in over 20 countries with a proven record of changing driver behaviour –motorists improve their driving by ten percent within the first week.

Bilgola Plateau mother of two, Cerian Brondum who has been crowned Northern Beaches Safest Driver, winning $2000 in prize money said not only did it make her more focused on the roads it also started family conversations about road safety.

“My 13 and 11 year old children know the road rules better than most drivers as this competition triggered their interest in road safety and seeing my name on the leader board led to lots of squeals of excitement.

“Not only is it interesting to find out if you are as good a driver as you think you are but it brings out a competitive streak I didn’t even know I had and a lot of family fun,” said Mrs Brondum.

Northern Beaches Council is the first in Australia to encourage locals to compete to be the safest driver and believes other councils should do the same.

“The Northern Beaches Safest Driver competition has been a huge success with over 800 enthusiastic locals taking up the challenge to test their driving skills.

“We’ve seen dads versus daughters, husbands versus wives as well as friends and colleagues competing for the best driving score and be crowned Northern Beaches Safest Driver.

“While many may have signed up fuelled by their competitive streak, it has been great to see our community drive a little safer along the way.

“I’m so pleased Northern Beaches Council is able to lead the way and be the first local government to take part in this fantastic concept,” Mayor Regan said.

Winners of Northern Beaches Safest Driver Competition are:

1st        Cerian Brondum, Bilgola Plateau $2000 in prize money

2nd       Scott Martin, Freshwater $1000 in prize money

3rd        Nuala Quigley, Warriewood $700 in prize money


About UbiCar

UbiCar is a free app you download onto your smartphone, using telematics technology that automatically runs in the background while you are driving measuring your speed, cornering, phone distraction, braking and acceleration.

UbiCar winner 3rd place_Nuala Quigley and kids
 
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